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Marketing – Magnum Wine Club http://magnumwineclub.com/wp Magnum Wine Club Aveiro Thu, 25 Oct 2018 21:24:24 +0000 pt-PT hourly 1 74084812 Magnum Wine Radio – O rebranding da Quinta do Monte D’Oiro http://magnumwineclub.com/wp/podcast/magnum-wine-radio-o-rebranding-da-quinta-do-monte-doiro/ http://magnumwineclub.com/wp/podcast/magnum-wine-radio-o-rebranding-da-quinta-do-monte-doiro/#respond Wed, 17 Oct 2018 21:30:27 +0000 http://magnumwineclub.com/wp/?post_type=podcast&p=1135 Há mudanças na Quinta do Monte D’Oiro. Não na filosofia dos vinhos, enormemente gastronómicos, extremamente interessantes mas sim no rebranding da marca: caem os “nomes” históricos ou sonantes como Aurius, Têmpera, Lybra ou Madrigal, cheios de “mini-histórias” e estruturam-se os vinhos de acordo com patamares e parcelas.

A explicação é do Francisco Bento dos Santos e as fotos mostram as novas imagens e segmentos.

]]> http://magnumwineclub.com/wp/podcast/magnum-wine-radio-o-rebranding-da-quinta-do-monte-doiro/feed/ 0 1135 Magnum Wine Radio 183 – Do Vinho Verde Wine Fest, com amor! http://magnumwineclub.com/wp/podcast/magnum-wine-radio-183-do-vinho-verde-wine-fest-com-amor/ http://magnumwineclub.com/wp/podcast/magnum-wine-radio-183-do-vinho-verde-wine-fest-com-amor/#respond Fri, 13 Jul 2018 21:30:38 +0000 http://magnumwineclub.com/wp/?post_type=podcast&p=1022 5ª edição da Vinho Verde Wine Fest e 5ª presença minha. A par com a Essência do Vinho, é o único evento que não tenho falhado nos últimos anos. Conjuga de forma hábil o evento de “provas” com a componente festa. Poderia ter mais de uma e de outra? Claro que podia. Mas se nada é perfeito e pode melhorar, o VVWF consegue acertar no seu público, mostrar os Verdes ao Porto e os portuenses e não só aos Verdes.

Tenho assistido a uma clara renovação de marcas, rótulos e tipos de vinho. De empresas. Das caras por detrás dos projectos. Se a Carla Cunha, no podcast, dá uma visão certeira do que o vinho verde pretende, como entidade e instituição, as marcas e projetos que têm estado ao longo destes cinco anos, dão-nos a visão da renovação, internacionalização e pensamento que estão presentes nos novos e velhos actores do vinho verde.

Dêem uma oportunidade aos vinhos verdes. Vão ver que eles os vão entusiasmar. Não percam a excelente entrevista no podcast e, na galeria, alguns dos vinhos mais vibrantes que provei – e outros haveria para publicar…

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