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CARM – Magnum Wine Club http://magnumwineclub.com/wp Magnum Wine Club Aveiro Mon, 06 Nov 2017 22:44:19 +0000 pt-PT hourly 1 74084812 Marcas apostam no design http://magnumwineclub.com/wp/2017/11/marcas-apostam-no-design/ http://magnumwineclub.com/wp/2017/11/marcas-apostam-no-design/#respond Tue, 07 Nov 2017 17:29:04 +0000 http://magnumwineclub.com/wp/?p=463 Este artigo reúne 3 produtos mas com uma característica: a aposta no design. Ou para vender mais no natal ou para dar um cunho mais signifcativo a uma imagem de marca.

Comecemos pela 100 Hectares. O último vinho deles, o Sousão, mantém os traços distintos de Miguel Freitas que assina o rótulo, a garrafa e a caixa do mais recente lançamento da marca do Douro, 100 Hectares Sousão. O rótulo segue a linha dos já criados para outras gamas da marca, mas para a embalagem houve necessidade de uma nova versão, uma vez que o objetivo era acolher duas garrafas.
Assim, a caixa apresenta um padrão em quadrados, dando continuidade aos rótulos, mas com textura em relevo.

Já a CARM lança duas caixas dirigidas ao Natal. Uma, para duas garrafas, dirigida ao vinho CARM Tinto. A outra, para o Reserva Tinto, individual. Sugerem prendas entre os 15 e os 20 euros, claro 🙂

 

 

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